Plastics. Invented in 1907 it brought significant improvements to our societies and economies. It was only then that humans could create new materials, without being limited to what nature had to offer. Plastics could protect the natural world from the destructive forces of ever-increasing human needs! Yet, fast forward to 100 years later and its implications are devastating.

Next to the obvious plastic pollution caused by plastic bottles, plastic bags, disposable this and that… there are also these tiny little invisible microplastic fibers, deriving from synthetic clothing.

Most of us have learnt to understand there was a need to start saving on water and energy consumption. Yet surprisingly few are aware of the problems that microfibres can cause. Once entering our waters they attract toxins, pesticides, industrial chemicals and pathogenic bacteria. Being so tiny, fish confuse them for plankton and that is how they enter our food chain – causing severe poisoning, genetic disruption, infertility and deseases.

So – microfibres contaminating our waters are our thing and we'll go wherever necessary to make it more known, more unpopular, more unwanted. Engaging the industries (textile, fashion, washing), end-users, media, independent environmental agencies, NGOs, making allies with relevant institutions on legislative level – whatever it takes to make our fight everybody's fight.

We want to be loud enough to be heard, clear enough to be understood, persuasive enough to be converting ignorance into action. Our mission is to demonstrate that it matters. Steps can be small, solutions can be simple, just start acting!

Solutions - How To Help?

Be efficient.
Fill the washing machine up to the maximum.

Wash your clothes at lower temperatures and wash them less frequently!

Use different materials.
Use natural materials. Natural fibres such as cotton, linen, wool, silk are a viable alternative!


Use PlanetCare filter and tackle the problem closer to the source – with a  filter in your washing machine!

Testing the PlanetCare Filter

Right from its founding PlanetCare has maintained its commitment to providing efficient, practical and affordable solutions that will allow every household to stop sending microfibres into the environment.

An important part of this strategy was to employ independent, scientific, state-of-the-art testing all along the way. Results from these tests (and many, many internal tests including constant use in our own homes) have helped us to develop a market leading product that is now offered to our customers and comes with an efficiency guarantee.

Key external tests (click to download reports): Soon to come: University of Plymouth, UK

Endless testing is performed in our own lab and in our homes. Unlike external efficiency tests we combine efficiency with durability tests and go even beyond 30 consecutive washing cycles. Apart from following fibre retention our testing station simultaneously measures water flow, machine functions and pressure drops in real time.

lab4  lab5

Filter testing station in our laboratory

Our filters will continue to be tested and improved so that we can provide the best and most efficient solution to all that wish to reduce plastic pollution of our planet.






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